June 2, 2008

The family of my friend’s husband owns a chain of Pan-Asian fastfood outlets.  They have two branches here in Texas and several others in Boston and Indiana.  There are a few more outlets scheduled to open in the coming months. I could just imagine how much they spend on advertising.  These days, it is just not enough to rely on “word-of-mouth” advertising.  While it is a very good thing and does a lot of good to a business, it is still best to be a little on the agressive side.  Every chance to be seen is a major plus.

In my daughter’s school alone, I can’t help but notice a good number of cars with ads on the door of the driver and front passenger.  I’m assuming it’s the car owner’s business.  I remember seeing an ad for gardening, plumbing, dance, pizza, etc.!  If I had a business, specially one that is involved in direct sales, I’d probably use my car door to advertise as well.  Why not, right?   But I don’t want the ad painted on the car.  I prefer the car door magnets type.  So that for any reason at all, it can be taken off the car and returned whenever.

A company that does these very innovative type of advertisement that I have in mind is VistaPrint.  But their products aren’t limited to car door magnets alone.  They offer a host of printing services that include business cards, rubber stamps, stationers, promotional giveaways and a whole lot more.  Their products are priced competitively, too!  So if you have a business and you can’t a prime ad spot in the malls or other busy areas, why not consider using your car door?  That’s free ad space for you!

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